MUMBAI: Bollywood film "Kites" started strongly at the box office in India, raising hopes of the industry's first, badly needed blockbuster of the year, but mixed reviews have dented initial enthusiasm.
Distributors Reliance Big Pictures said the movie, Bollywood's biggest ever overseas release, grossed more than 650 million rupees (13.8 million dollars) worldwide in its opening weekend.
But patchy reviews, trouble relating to the subject and extensive subtitling of the English and Spanish dialogue have conspired to turn domestic audiences and critics off the film, reported to have cost 32 million dollars to make.
"The film had a fantastic opening weekend. It made Rs 30.5 crores (305 million rupees) net and business at multiplexes was strong, but single screens saw large drops," said Bollywood trade analyst Taran Adarsh.
"The film has cost its distributors an exorbitant amount and at the rate the business has started sliding downwards, they would incur heavy losses on this one," he wrote on bollywoodhungama.com.
"Kites" was the most anticipated Bollywood film this year and had been aggressively marketed, given the lack of other movies to make an impact at the Indian box office other than the recent comedy "Housefull".
Distributors Reliance Big Pictures said the movie, Bollywood's biggest ever overseas release, grossed more than 650 million rupees (13.8 million dollars) worldwide in its opening weekend.
But patchy reviews, trouble relating to the subject and extensive subtitling of the English and Spanish dialogue have conspired to turn domestic audiences and critics off the film, reported to have cost 32 million dollars to make.
"The film had a fantastic opening weekend. It made Rs 30.5 crores (305 million rupees) net and business at multiplexes was strong, but single screens saw large drops," said Bollywood trade analyst Taran Adarsh.
"The film has cost its distributors an exorbitant amount and at the rate the business has started sliding downwards, they would incur heavy losses on this one," he wrote on bollywoodhungama.com.
"Kites" was the most anticipated Bollywood film this year and had been aggressively marketed, given the lack of other movies to make an impact at the Indian box office other than the recent comedy "Housefull".
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